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Case Study

Case Study

Educating HCPs About an Ultra-Rare Disease, APDS,
to Enhance Diagnosis and Treatment

Educating HCPs About an Ultra-Rare Disease, APDS,
to Enhance Diagnosis and Treatment

Educating HCPs About an Ultra-Rare Disease, APDS,
to Enhance Diagnosis and Treatment

Background

Pharma manufacturer was launching a first to market targeted treatment for APDS, an ultra-rare primary immunodeficiency disease

Pharma manufacturer was launching a first to market targeted treatment for APDS, an ultra-rare primary immunodeficiency disease

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High-Level Overview of the Campaign

High-Level Overview of the Campaign

High-Level Overview of the Campaign

Program Objective

Program Objective

Identify HCPs who may have patients with APDS in their practice.

HCPs who may have APDS patients

HCPs who may have APDS patients

Solution

Solution

Precisely target HCPs across 12 social media and non-endemic networks using specialty-segmented disease content to enhance awareness and education, driving them to order patient genetic tests.

Content Strategy

Content Strategy

Generate awareness and educate key physician specialties with intriguing, highly credible third-party disease content in multiple formats, including:

Generate awareness and educate key physician specialties with intriguing, highly credible third-party disease content in multiple formats, including:

Info-graphics

Videos

Disease Facts

Patient Profiles

Polling Questions

Key Specialties Targeted

Key Specialties Targeted

Identify and engage key physician specialties most likely to encounter patients with APDS in their practice.

Gastroenterology

Pulmonology

Allergy/Immunology

Hematology

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Key Outcomes
and ROI

Key Outcomes
and ROI

Campaign Funnel Performance at a Glance

  • Disease Awareness

  • Polling Insights

  • Video Education

  • Genetic Test Conversions

  • Patient Finder

01 / 05

Disease Awareness

Disease Awareness

39,600

Physicians Reached

9,670,200

APDS Awareness Impressions

Dr. Engelberg

Dr. Smith

Dr. Meschi

Dr. Pierce

Dr. Carlson

Dr. Engelberg

Dr. Smith

Dr. Meschi

Dr. Pierce

Dr. Carlson

02 / 05

Polling Insights

Polling Insights

12,080

HCPs Engaged with APDS Content

900

APDS Polling Responders

03 / 05

Video Education

Video Education

1,640

HCPs Viewed KOL Video

04 / 05

Genetic Test Conversions

Genetic Test Conversions

60

HCPs Ordered Genetic Tests for Their Patients

05 / 05

Patient Finder

Patient Finder

0

Patients Tested Positive for APDS

POSITIVE TESTED ✦ POSITIVE TESTED ✦
POSITIVE TESTED ✦ POSITIVE TESTED ✦
POSITIVE TESTED ✦ POSITIVE TESTED ✦

Case Study

Download this Case Study

Download this Case Study

Download this Case Study

to gain valuable insights into how tailored digital and content strategies, combined with precise NPI-level targeting and physician-level reporting, can make a significant impact in educating healthcare professionals about highly specialized areas like rare diseases.

to gain valuable insights into how tailored digital and content strategies, combined with precise NPI-level targeting and physician-level reporting, can make a significant impact in educating healthcare professionals about highly specialized areas like rare diseases.

to gain valuable insights into how tailored digital and content strategies, combined with precise NPI-level targeting and physician-level reporting, can make a significant impact in educating healthcare professionals about highly specialized areas like rare diseases.

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Download Now

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Equals 5

Reach physicians across all major social, programmatic, and medical networks

Reach physicians across all major social, programmatic, and medical networks

Reach physicians across all major social, programmatic, and medical networks

Schedule a Demo Today!

Schedule a Demo Today!

Schedule a Demo Today!

Precisely Target HCPs on Social Media and Anywhere on the Internet by NPI Number

Main Site

equals5.com

Email

info@equals5.com

Phone

‪(201) 305-0150‬

Address

5 Pennsylvania Plaza (23 floor), New York, NY 10001, USA

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